One of the most critical aspects of becoming an entrepreneur is promoting your product or service. The creation of a press kit and dealing with the media are essential if you want to make money from your venture.
However, if you don’t have the time to do these things, you’ll need to hire Sydney PR agencies to help you out. Even if you do have the time, hiring a public relations firm can put your product in front of a much larger audience than you could ever hope to reach on your own. In this post, we’ll show you how to increase your chances of finding the best Sydney PR agencies for your start-up or company.
Look at the work portfolios of Sydney PR agencies
Make sure you’ve done your homework before hiring a public relations firm (and that should be your first enquiry!). Keep press releases, advertorials, websites, and social media feeds in a safe place. These notes, even if you never contact the businesses responsible, can help you focus your thoughts on what you want and may be beneficial in providing guidelines to companies you do connect with.
Request referrals from friends and colleagues who have worked with Sydney PR agencies. But don’t forget to enquire about their past. What were the positive and negative aspects of the experience? Who knew what they’d find when they got there! During first meetings and subsequent presentations, what questions did they wish they had asked?
Identify a budget
Spend some time thinking about your PR budget and what you’d like to achieve with it. Working with professional PR agencies on one-off projects and seeing how things go might be beneficial for support, but you may find it better value to deal with them on an ongoing basis. A fixed charge or pay-per-performance option should also be considered.
Bigger isn’t always better
While it may be tempting to go with a larger Sydney PR agencies, it isn’t always the best option. When you work for a large corporation, you may be assigned to a team rather than a single person. There are many advantages to working with a smaller public relations agency over a larger one, including greater specialisation and a better value.
Ask what industries they work with
Determine if the PR firm has worked with similar clients and if they understand what you do. As a result, are they enthused? A nice fit could be found if they show some of the same enthusiasm for your career that you do. If they don’t care about what you’re attempting to accomplish, the relationship won’t work. It doesn’t matter how much they like your ideas if they can’t be implemented in the appropriate industries: a fantastic gaming experience Your banking service won’t be in front of the correct people if you hire Sydney PR agencies!
Make sure they’re listening
Sydney PR agencies have to be excellent communicators and persuaders since they are in the business of selling products and services. However, you’ll also require a supportive ear. Keep an eye on the conversation’s sway in meetings. It’s a warning sign if the conversation frequently turns to how amazing the PR firm is. It’s not good if it’s all about you and they’re too quiet. Everyone in your meetings should be excited about the topics you’re bringing up.
Make sure they have a good network
A excellent public relations agency should seem like an extension of your team while also providing access to a broader pool of resources for you to tap into. You want them to have a good network of journalists, but they should also be able to put you in touch with other PR firms (for example, if you need help with a certain locality or country).